Industry Benchmarks

• July 16, 2026

  Law Firm Marketing Budget: How Much Should Your Firm Spend in 2026?

  How much should a law firm spend on marketing? Plan for 7–10% of revenue, with growth-stage firms higher. The 2026 benchmarks, channel-by-channel allocation, and the intake math that decides whether any of it pays off.

• June 29, 2026

  Law Firm Cost Per Lead in 2026: CPL & Cost-Per-Client Benchmarks by Channel

  What does a law firm pay per lead in 2026? CPL benchmarks by channel — Google Ads ($131+), LSA, Facebook, and SEO — plus the intake math that sets your true cost per signed client.